Samantha Ryan Moore Founder at Professional Women in Yachting & White Palm "Born in Philadelphia, Samantha spent her summers on the water at the Jersey Shore. She learned at a very young age how to operate a 13’ Boston Whaler, taking it with her dad to pick up their Friday night pizza. At six years old, her family moved to South Florida, where she traded the Jersey seashore for the Bahamas.
Her love of all thing’s saltwater grew out of her family's passion for boating, which also led to her interest and respect for marine wildlife. After a four-year hiatus from the coast to attend Florida State University in Tallahassee, Samantha returned to Jupiter, Florida, where she launched a marine insurance agency. Her passion for boating led her to obtain a yacht broker’s license and spend summers crewing large vessels. This hands-on experience deepened her appreciation for the interior design and functionality of superyachts and sparked her interest in PR and luxury branding.
In 2023, she founded White Palm, an ultra-lux PR and branding company. The company focuses on elevating yachting and luxury brands, blending Samantha’s unique insights with innovative branding strategies to help her clients stand out in a competitive market. Sam also founded Professional Women in Yachting Inc, a 501(c)(3) nonprofit organization in March 2022, with the goals of empowering women in the marine industry through fundraising for marine science and ocean conservation.
Samantha’s karmic life philosophy is “if you do good, you ‘get’ good”. She has implemented this mantra into PWY and all other business aspects of her life, and thus far, it has worked.
Samantha is passionate about safety on the water, scuba diving, interior design, fashion, and her community. She actively participates in philanthropic work such as beach cleanups, coral restoration, sea turtle conservation, disaster relief, preservation of the arts, and helping others. Now residing in Fort Lauderdale, you will most likely find her on the water or at a local watering hole, probably waterfront." from Fort Lauderdale and based Fort Lauderdale
What do you do in Yachting?
In yachting, I focus on fundraising for marine science and ocean conservation. Additionally, I specialize in PR, branding, and partnerships for luxury companies.
What was your field of study, and where did you pursue your education?
I pursued my education at Florida State University, where I studied Family and Child Sciences.
How did your career in yachting begin?
My dad builds superyacht marinas, so I was introduced to the world of yachting at a young age. Growing up around marinas and witnessing the industry firsthand sparked my interest and passion for yachting."
Can you share a memorable experience or significant achievement?
One of my most memorable experiences in my yachting career was organizing a televised fashion show at FLIBS. Additionally, partnering with FGI Yacht Group to host an incredible gathering during the Monaco Yacht Show was a significant highlight. Being nominated for the Women's Yachting Awards is another proud milestone in my journey.
What current projects or goals are you focused on?
We are currently focused on fundraising efforts to build a sea turtle and manatee rescue hospital for Broward County. This project aims to provide essential care and rehabilitation for these marine animals in need.
Get in touch with Samantha Moore
Instagram: https://www.instagram.com/pwy_international/
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