Andrea Tagliaferro | Yacht Femme Owner & Navier Marketing Director

Feb 1
3 min read

Andrea is the founder of Yacht Femme, a global media, membership, events, and awards platform dedicated to elevating and celebrating women across the yachting industry. Yacht Femme is built around community-first growth, connecting women through curated membership, shared knowledge, and meaningful industry access. She also serves as Marketing Director at Navier, a maritime technology company pioneering ultra-efficient hybrid and all-electric hydrofoiling vessels, where she leads data-driven marketing and growth strategy. In addition, Andrea is an Ambassador for World Boating Day, supporting global initiatives that promote access, education, and engagement across the boating community.

Through Yacht Femme, Andrea has created the first integrated ecosystem of its kind focused exclusively on women’s professional achievement in yachting. What began as a digital media presence evolved into a membership-based community, a podcast, online forums, in-person networking events, and ultimately the Women’s Yachting Awards, the first awards program dedicated to recognizing women in the industry. Launched in partnership with Metstrade, the inaugural awards welcomed over 150 influential yachting professionals, marking a milestone for visibility, recognition, and community connection.

Andrea launched the Yacht Femme Podcast in 2019, which has ranked among the top five podcasts in the yachting space, amplifying women’s expertise and leadership across the industry. In 2024, she introduced the industry’s first all-women online forums, addressing core topics such as sustainability, leadership, marketing, and innovation, creating structured spaces where women lead conversations shaping the future of yachting.

As founder, Andrea’s role centers on community building, hosting, and moderation, fostering professional growth and meaningful connection. She leads panels, keynotes, and online forums, including multiple sessions during Yacht Femme events and her podcast. In 2025 alone, she delivered two keynotes, two in-person panels, and numerous online sessions, culminating in the Women’s Yachting Awards and other curated industry gatherings.

Before returning to yachting, Andrea built a strong foundation in digital marketing and growth strategy. A self-taught marketer, she served as Marketing Director at VaynerMedia, working with Gary Vaynerchuk’s team to expand brand presence and launch performance-driven initiatives focused on lead generation and audience growth. She later joined Invisibly, a tech startup founded by Jim McKelvey, where she built and led the marketing department from the ground up, establishing marketing strategy, operations, and execution.

Andrea’s entry into yachting was unconventional. Originally trained as an architect with a Master’s in Interior Design, she entered the industry after a friend working as crew introduced her to the field. Within weeks, she secured her first role supporting a brokerage and preparing a yacht for the Miami Yacht Show. Already working with ultra-high-net-worth clients, she transitioned into yacht design, spending three years working on both interior and exterior projects before expanding into marketing. While developing her digital marketing skills, she also became a travel influencer, then created her initial yachting persona Yacht Dame, which evolved into the professional platform Yacht Femme in 2018.

In 2019, she launched the Yacht Femme Podcast, followed by the introduction of online forums in 2024, in-person networking events, and ultimately the Women’s Yachting Awards, the first awards program celebrating women in yachting. Andrea hosted live sessions during the 2020 Denison Yachting Virtual Boat Show and continues to moderate, host, and curate industry gatherings through Yacht Femme. The forums introduced in 2024 are the first of their kind: all-women panels focused on trending industry topics such as sustainability, leadership, marketing, and innovation.

Andrea’s influence in the digital yachting space has been formally recognized. She has won two social media competitions hosted by the renowned shipyard Heesen, first in 2018 and again in 2024, reflecting the sustained impact and credibility of her work.

Across yacht design, digital marketing, media, and community building, Andrea brings a rare, multidisciplinary perspective. Her work is rooted in long-term industry evolution, intentional community building, and meaningful connection, driven by a deep appreciation for the people and relationships that define yachting.

Short Bio:

Founder of Yacht Femme and Marketing Director at Navier, Andrea drives data-focused marketing strategies in yachting and maritime tech. Her career spans crew operations, yacht design, and digital marketing, giving her a rare, multidisciplinary perspective on the industry.

Get in touch with Andrea