Julia Kari | Marketing & Communication at Lürssen

22 hours ago
2 min read

With over 15 years at one of the world’s most prestigious shipyards, Julia Kari, Marketing & Communications at Lürssen, plays a central role in shaping how the brand is experienced globally by clients, partners, and the wider yachting industry.

Based in Bremen, Germany, Julia joined Lürssen in 2008, beginning her career with an internship while completing her studies. She wrote her bachelor’s thesis in marketing in close collaboration with the shipyard, laying the foundation for what would become a long and impactful career within the company.

Over the years, Julia steadily advanced within the marketing department, developing a clear specialization in refit marketing. At a time when no dedicated refit marketing structure existed, she built the function from the ground up defining positioning, creating targeted campaigns, and establishing a strong market presence. Her work has directly contributed to increased brand awareness and the continued growth of Lürssen’s refit business.

Today, Julia oversees all refit-related marketing activities, from strategic planning and concept development to executing tailored communications across multiple channels. In addition, she leads selected high-end client events, including Lürssen’s 150th anniversary celebration, which welcomed nearly 4,000 guests. Her scope also includes media planning and the development and coordination of Lürssen’s corporate apparel line, ensuring a consistent and premium brand presence across every touchpoint.

Holding an MBA with a focus on marketing, Julia brings together strategic insight, creativity, and a results-driven mindset. Known for her strong communication skills and meticulous organization, she consistently delivers measurable value for the brand and its stakeholders.

Originally from St. Petersburg, Julia brings a truly international perspective to her work. She speaks German, Russian, and English, with basic knowledge of Spanish and Italian, and has a deep passion for languages and culture. Outside of work, she enjoys exploring the arts and playing the piano.

Short Bio:

Julia Kari is Marketing & Communications at Lürssen, where she has been shaping the brand since 2008. Specializing in refit marketing, client events, and media strategy, she combines an MBA in marketing with deep luxury-industry expertise and an international perspective.

Get in touch with Julia