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Monica Fonseca | Director of Sales at Behnemar

  • Jul 11, 2025
  • 2 min read

Updated: Feb 4

With more than 15 years of experience in the yachting industry, Monica Fonseca has built a career grounded in strategic sales, discretion, and long-term client relationships. Based in Monaco, she is Director of Sales at Behnemar, where she works across yacht sales, charter, and new-build projects at the highest level of the market.


Backed by a degree in Business Administration, Monica brings a well-rounded understanding of yacht brokerage, yacht management, and the expectations of ultra-high-net-worth clients. At Behnemar, she focuses on yacht consulting and deal execution, guiding clients through complex transactions with clarity, market insight, and a strong sense of responsibility.


A Career Built from the Inside Out

Monica entered the yachting industry by starting as a personal assistant to a company director. This early exposure gave her a front-row seat to decision-making, negotiations, and the operational realities of the business. From there, she steadily expanded her role, developing expertise across sales, charter, and new builds.


Over time, she became known for her ability to manage high-stakes discussions while maintaining trust and precision. Fluent in English, Spanish, Italian, and French, Monica operates effortlessly in international and multicultural environments, an essential skill in global yacht transactions.


Strengths That Drive Results

At Behnemar, Monica’s strengths lie in strategic sales execution, client engagement, and communication. She is particularly skilled at aligning client expectations with market realities, ensuring that each project progresses efficiently while maintaining the discretion the industry demands.


While she acknowledges the technical complexity of yachting, she approaches it pragmatically by collaborating closely with technical experts and focusing on clear, structured communication between all parties involved. Her current priority is closing a megayacht transaction, a milestone that reflects both her experience and her continued ambition within the industry.


Perspective and Outlook

Looking back, Monica notes that deeper technical knowledge earlier in her career would have been valuable. That insight now informs how she approaches projects and builds teams around her. Her career illustrates that success in yachting is driven not only by technical understanding, but also by judgment, adaptability, and strong client relationships.

With a calm, focused approach and a proven track record, Monica Fonseca continues to play a key role in shaping high-value yacht transactions at Behnemar.



Short Bio:

Monica Fonseca is Director of Sales at Behnemar, based in Monaco. With over 15 years in yachting, she specialises in sales, charter, and new builds, bringing strategic insight, multilingual fluency, and deep experience advising UHNW clients on complex yacht transactions.


Get in touch with Monica

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