Nada Serafini | Head of Sales of Pershing and Itama brands

Jan 18
2 min read

Nada Serafini’s career reflects rare continuity, deep brand stewardship, and a lifelong commitment to excellence in yachting. As Head of Sales for Pershing and Itama at Ferretti Group, she oversees global sales strategy, dealer and broker networks, and long-term market development for two of Italy’s most iconic yacht brands. With over three decades inside the same organization, her leadership combines institutional memory, commercial rigor, and a deeply human approach to relationships.

Based in Italy and fluent in Italian, English, French, and German, with working knowledge of Spanish and Portuguese, Nada plays a pivotal role in connecting international markets with the core values of the brands she represents. Her work extends well beyond sales figures. She actively shapes dealer strategy, strengthens owner relationships, supports product evolution, and serves as a mentor to the next generation of industry professionals who will carry these brands forward.

Nada’s entry into yachting was entirely unplanned. In 1991, she joined Pershing while seeking stability for her family during a difficult moment. What began as a job quickly became a lifelong vocation, built on a genuine love for the sea and a deep alignment with Pershing’s identity. Over the years, she progressed organically through the company, gaining hands-on experience across multiple functions and growing alongside the brand itself.

Among her most meaningful career moments are experiences that underscore the emotional power of yachting, including a private Formula 1 Grand Prix viewing aboard a newly delivered Pershing with Piero Ferrari, and milestone celebrations with the brand’s founders. Having lived through 35 of Pershing’s nearly 40 years, Nada has navigated multiple management transitions, market shifts, and technological evolutions, always with loyalty, adaptability, and resilience.

Today, her focus remains forward-looking: continuously improving herself, strengthening brand quality and service, and mentoring future leaders who will steward Pershing and Itama into their next decades. Her philosophy is simple yet powerful: treat the company as if it were your own, build genuine relationships, and never stop striving for excellence.

Short Bio:

Head of Sales for Pershing and Itama at Ferretti Group, Nada Serafini leads global sales, dealer networks, and brand development for two iconic yacht brands. With over 30 years in yachting, she combines commercial leadership, market expertise, and mentorship rooted in passion and loyalty.

Get in touch with Nada