Virginia De Carlo | Marketing Director at Palumbo Superyachts

Jan 17
2 min read

Virginia De Carlo is Marketing Director at Palumbo Superyachts, leading global marketing, communication, and brand strategy for iconic luxury yacht brands including ISA Yachts, Columbus Yachts, Extra Yachts, and Mondomarine. Based in Ancona, Italy, she brings expertise in both Italian and English to shape brand identity and storytelling for an international audience.

Virginia’s entry into yachting was serendipitous, but her impact has been deliberate. She has built a career at the intersection of marketing, communication, and luxury, translating technical excellence and innovative design into compelling global narratives. Her work focuses on aligning product, brand, and customer experience across creative, technical, and commercial teams.

Currently, Virginia drives global marketing strategies for Palumbo Superyachts’ commercial brands. Looking ahead, she aims to further elevate brand visibility and strengthen positioning in competitive international markets. She emphasizes the strategic value of communication and storytelling in business and encourages professionals entering the yachting industry to embrace the multifaceted nature of the field, combining creativity, technical understanding, and global market awareness.

Beyond her corporate role, Virginia contributes to the yachting industry as a member of the Scientific Committee of the Master in Yachting Marketing, Communication, and Journalism at the University of Macerata. She actively participates in panels, editorial projects, and events focused on luxury, lifestyle, and yachting culture.

Virginia De Carlo is Marketing Director at Palumbo Superyachts, where she leads global marketing, communication, and brand strategy for renowned luxury yacht brands such as ISA Yachts and Columbus Yachts. She specializes in strategic positioning, brand storytelling, and integrated communication, translating technical excellence and design innovation into compelling narratives for an international audience.

Short Bio:

Virginia De Carlo is Marketing Director at Palumbo Superyachts, leading global marketing and brand strategy for luxury yacht brands such as ISA Yachts and Columbus Yachts. She specializes in storytelling, strategic communication, and positioning, translating technical excellence into compelling international narratives.

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